Company Appoints Startup and Amazon Veteran Jay Wampold as CMO to Help Consumer Brands Adopt New Machine-Based E-commerce Operating Model Born From Amazon
LAS VEGAS – Sept. 16, 2019 – GROCERYSHOP 2019 – CommerceIQ, the leader in machine-based e-commerce, today announces rapid customer adoption of its platform. Bayer Healthcare, Hamilton Beach, Hill’s Pet Nutrition, Kellogg, Kimberly Clark, Kraft Heinz, J.M. Smucker, Mars, Inc., and Reckitt Benckiser have driven more than a 400% increase in year-over-year revenue growth. The CommerceIQ platform uses machine learning and automation to enable consumer brands to profitably grow sales and market share by automating thousands of actions every day across sales, supply chain operations and advertising. The company also announces the appointment of a new chief marketing officer; expansion of its “HQ2” in Seattle and other locations; and enrollment in Nielsen’s Connect Partner Network.
“Our customers tell the story for us: brands require machine-based e-commerce systems to increase profitability on e-commerce platforms like Amazon. Forward thinkers at modern consumer brands have turned to CommerceIQ. In the past year, our customers have rapidly stepped up key e-commerce performance indicators, such as fill rates, share of voice, sales and profitability — all through establishing a future-ready operating model that balances their team’s efforts with machine-based automation,” says Guru Hariharan, CEO of CommerceIQ. “Our rapid growth and regional expansions are enabling us to recruit the industry’s top talent, and we are delighted to welcome Seattle-based Jay Wampold as our chief marketing officer.”
“E-commerce is recognized by our board and our c-suite as must-win areas for the business to continue growth in an increasingly competitive environment,” says Andrew Freeman, global director of e-commerce capability at Kellogg. “Before CommerceIQ, it was difficult for the team to understand what activities were the most important to grow our Amazon business, and a lot of that had to do with a lack of connectivity.” He continues, “CommerceIQ has been instrumental in taking us on a journey from a more manual and siloed state towards a more connected, automated hub.”
Jay Wampold Joins CommerceIQ to Enable Consumer Brands to Adopt Operating Model for E-commerce
Startup veteran and Amazon alumnus Jay Wampold brings 25 years of experience to his new role as CommerceIQ’s chief marketing officer. He will lead all aspects of marketing for CommerceIQ and will lead the company’s operations in Seattle. Most recently, he served as vice president of marketing at Seattle-based Cloudability, where he successfully created the new market category of FinOps and developed a new go-to-market strategy that helped lead to the acquisition of Cloudability by Apptio. Prior to Cloudability, he has held executive marketing roles at several companies, including Amazon Web Services, Chef Software, Isilon Systems, Qumulo, RealNetworks, and SS+K.
CommerceIQ Becomes a Nielsen Connected Partner, Focused on Providing Innovative Solutions to Drive Omnichannel Growth for Clients CommerceIQ has become a part of Nielsen’s Connect Partner Network, which offers an open and collaborative framework for partners to create more valuable offerings and removes the barriers of sharing data, so customers can shift from managing data to acting on it. The network is the industry’s largest curated community that helps consumer-packaged goods (CPG) manufacturers and retailers drive omnichannel awareness. “Combining Nielsen’s data and insights to that of CommerceIQ will give our customers a significant advantage, through a true omni-channel view into their business and their category,” added Hariharan.
Customer Growth Fuels Regional Expansion and Hiring Binge Wampold’s appointment comes on the heels of CommerceIQ establishing a second headquarters, “HQ2,” in downtown Seattle and expanding its presence in “HQ1” Mountain View, California, as well as New York and Bangalore. The company is currently hiring for several positions: marketing, customer success, and sales roles in Seattle; finance roles in Mountain View; sales roles in New York; and engineering roles in Bangalore.
CommerceIQTM is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for billions of dollars in ecommerce sales and marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit CommerceIQ.ai