In this webinar snapshot, Bayer's VP of e-commerce, Gabe Mattingly discusses how Bayer generates more than $3B in top-line in the US, and mostly holds either a #1 or #2 position in a number of different categories. At Amazon, Bayer operates with more than 400 1P ASINs, which creates a lot of complexity. That complexity is amplified by their "internal wiring" which has serviced their brick-and-mortar business for years, and isn't necessarily oriented towards e-commerce.
Watch the video below for an introduction to how Bayer uses technology to service their e-commerce needs.
This is part #1 of a series of 9 webinar snapshots you can explore to learn more about how Bayer uses CommerceIQ to drive its success on Amazon:
#1. What are Bayer's E-commerce priorities? (time = 3:02)
#3. Examples of Bayer's business challenges. (time = 2:33)
#4. Why did Bayer choose CommerceIQ? (time = 4:49)
#5. What impact did CommerceIQ have on Bayer in the first 3 months? (time = 1:45)
#6. How CommerceIQ helped Bayer tackle 3P sellers? (time = 2:37)
#7. What quantifiable results did Bayer achieve with CommerceIQ (time = 2:09)