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May 14, 2020

CPGMatters Virtual LEAD Conference

Lead Marketing Conference CommerceIQ

Join us on Wednesday, May 20th at 3:20PM ET for the CPGMatters Spring 2020 Virtual LEAD Conference where we will be giving a presentation of “Winning on Amazon in a Post COVID-19 World”.  CommerceIQ CEO, Guru Hariharan, will be joined by Neil Greenstein, Director of Customer Development/Team Lead–Amazon, Johnson & Johnson. 

Register now for an engaging conversation about the increase in ecommerce shopping and hear how leading CPG brand Johnson & Johnson uses AI to manage demand shocks and achieve operational excellence.

The rapid rise in ecommerce spending due to coronavirus has resulted in up to 35% in lost revenue from out of stock products, 40% on wasted advertising spend on low inventory products, and a doubling in activity from third party sellers resulting in consumer price gouging and brand perception issues. These challenges apply to all ecommerce channels, particularly as it relates to investments brands are making in advertising and promotion to master Amazon’s flywheel. 

Attendees will hear from Johnson & Johnson how they use data analytics, machine learning and automation to tune ecommerce algorithms and win Amazon customers at the moment of purchase while driving sustained revenue growth. 

Bring your questions!

The Spring 2020 Virtual LEAD Marketing Conference is produced and hosted by CPGMatters. Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 9:30 a.m. and 4:00 p.m. ET on Wednesday, May 20th.

Register Here

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own office or home. You have the option of attending the entire day-long event, or simply log in for our session. Additionally, all sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

We hope you can join us!

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