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Industry News
January 25, 2021
eCommerce Channel Optimization with CommerceIQ’s Guru Hariharan
Guru Hariharan talks to The CPG Guys about the importance of having a single source of truth across sales, marketing, and supply chain in this week's podcast about AI and #ecommerce ( Thanks Sri Rajagopalan & Peter V.S. Bond!
January 15, 2021
Three Ways Brands Can Win The Buy Box Using Search And AI
For consumer brands selling on ecommerce, AI is table stakes and search is king. What's your algorithmic approach to winning the buy box on Amazon and Walmart? CommerceIQ CEO Guru Hariharan shares his thoughts with Forbes in "Three Ways Brands Can Win The Buy Box Using Search And AI"
January 12, 2021
Wondery Will Make Amazon an Even More Formidable Force in Advertising
Adweek's Lisa Lacy digs into Amazon's acquisition of Wondery, with commentary from CommerceIQ CEO Guru Hariharan about the opportunity the deal creates for advertisers: "It’s a CMO’s dream to see which ad dollars are attributed to sales, so connecting top-of-funnel and bottom-of-funnel is magic for brands.”
November 24, 2020
4 Things to Know Before Advertising on Walmart and Amazon
Holiday advertising: Amazon vs Walmart - which marketplace is right for you? Get these 4 tips from CommerceIQ's Himanshu Jain on keyword bidding, click attribution and gaining share of voice in his quick read in Adweek.
November 18, 2020
Putting the AI in Retail
Listen in as Jake Moskowitz from Emodo talks with CommerceIQ CEO Guru Hariharan on how AI can help brand advertisers win in the world of ecommerce.
November 17, 2020
Martech Interview with Senior Director of Product Management, CommerceIQ – Himanshu Jain
MarTech Cube profiles our own Head of Advertising, Himanshu Jain on how only an algorithmic approach to ecommerce can handle hundreds of constantly changing variables and give marketers the real-time information they need to plan their investments and advertising campaigns strategically."
November 6, 2020
How retailers are handling supply chain disruptions and limited inventory as the holiday season approaches
Making a difference with happy customers like Don Brett at NBG Home = highest form of praise! NBG Home uses ecommerce channel optimization to understand what consumers are looking for and try to get ahead of that with orders. Machine learning software CommerceIQ analyses a volume data that's not humanly possible to manage. "The supply chain piece is particularly important and it affects advertising," he said. "We don't want to promote something that goes out of stock because it impacts our visibility."
October 26, 2020
Adoption of CommerceIQ’s ML-Based Ecommerce Platform Soars
Prominent CommerceIQ customers including Bayer, Hamilton Beach, and Homestyles have doubled-down and expanded their use of CommerceIQ’s machine-based e-commerce platform to optimize their advertising, sales, and supply chain operations with a focus on increasing Share of Voice (SoV).
October 20, 2020
The online retail giant keeps changing its ad settings with technology like its new DSP API
October 14, 2020
5 Ways Ecommerce Advertisers Can Brace for a Bumpy October on Amazon
With Amazon Prime Day nearly behind us it's time to prepare for the next wave of ecommerce advertising with these 5 tips from CommerceIQ's customer success lead, Tod Harrick.
October 9, 2020
Amazon is giving free Prime Day credits worth $200 to first-time ad buyers, as it tries to leverage its retail muscle to boost its advertising business
It shows Amazon is using Prime Day to not just boost the growth of its core retail business, but other segments, like its advertising unit, as well.
September 29, 2020
How Amazon managed the coronavirus crisis and came out stronger
Amazon remains one of the few companies to benefit from the coronavirus pandemic, with surging online sales helping it to report record profits in July.
September 21, 2020
Walmart’s interest in TikTok’s ad business shows its ambitions to take on Amazon. E-commerce insiders detail the strengths and weaknesses of its ad strategy
Advertisers said that Walmart's ad business is nascent compared to Amazon's but has an opportunity because of its massive retail footprint.
August 7, 2020
Media Spending in an Uncertain Environment
Among other changes brought about by the pandemic, the timeline for e-commerce may accelerate by at least five years
August 4, 2020
How Machine Learning And Automation Give Brands A Boost In E-Commerce Advertising
CEO and Founder of CommerceIQ, the e-commerce channel optimization (ECO) platform that enables consumer brands to win in e-commerce.
August 3, 2020
Share of Voice in Harmony: How NBG Home Found its Single Source of E-Comm Truth
The quickest way to spin in circles is to have everyone row in a different direction.
July 31, 2020
Amazon’s earnings double as sales surge
Buoyed by a pandemic-induced surge in online shopping, Amazon on Thursday reported record sales and profits in the latest quarter.
July 7, 2020
Is Grocery Ecommerce Here to Stay?
Anyone involved in e-commerce knows that Covid-19, with the resulting stay-at-home orders, has created huge spikes in e-commerce sales.
May 21, 2020
The hunt for a work-from-home webcam: A story of broken supply chains, ‘sold-out’ messages and refreshing online carts
Webcams are back-ordered and sold out across the Internet as we struggle to look our best on camera while working from home
April 17, 2020
When Even Amazon Is Sold Out of Exploding Kittens
Sometimes products are in stock. Sometimes they aren’t. And delivery times vary widely. A virus-fueled surge in orders has created chaos behind the scenes, and confusion for customers.
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