CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it has achieved two consecutive years of triple-digit revenue growth with 2.6x year-over-year revenue increase in 2020, and appointed a new VP of Customer Success & Professional Services, Jonathan Young, to its leadership team.
Guru Hariharan talks to The CPG Guys about the importance of having a single source of truth across sales, marketing, and supply chain in this week's podcast about AI and #ecommerce (https://lnkd.in/gQ7Gdyc). Thanks Sri Rajagopalan & Peter V.S. Bond!
For consumer brands selling on ecommerce, AI is table stakes and search is king. What's your algorithmic approach to winning the buy box on Amazon and Walmart? CommerceIQ CEO Guru Hariharan shares his thoughts with Forbes in "Three Ways Brands Can Win The Buy Box Using Search And AI"
Adweek's Lisa Lacy digs into Amazon's acquisition of Wondery, with commentary from CommerceIQ CEO Guru Hariharan about the opportunity the deal creates for advertisers: "It’s a CMO’s dream to see which ad dollars are attributed to sales, so connecting top-of-funnel and bottom-of-funnel is magic for brands.”
Holiday advertising: Amazon vs Walmart - which marketplace is right for you? Get these 4 tips from CommerceIQ's Himanshu Jain on keyword bidding, click attribution and gaining share of voice in his quick read in Adweek.
MarTech Cube profiles our own Head of Advertising, Himanshu Jain on how only an algorithmic approach to ecommerce can handle hundreds of constantly changing variables and give marketers the real-time information they need to plan their investments and advertising campaigns strategically."
Making a difference with happy customers like Don Brett at NBG Home = highest form of praise! NBG Home uses ecommerce channel optimization to understand what consumers are looking for and try to get ahead of that with orders. Machine learning software CommerceIQ analyses a volume data that's not humanly possible to manage. "The supply chain piece is particularly important and it affects advertising," he said. "We don't want to promote something that goes out of stock because it impacts our visibility."
Prominent CommerceIQ customers including Bayer, Hamilton Beach, and Homestyles have doubled-down and expanded their use of CommerceIQ’s machine-based e-commerce platform to optimize their advertising, sales, and supply chain operations with a focus on increasing Share of Voice (SoV).